As an executive pastry chef for 2 decades, I never tire of making beautiful baked goods, decorating and styling, and teaching others to do the same. My approach  is:

1) Be passionate about the work. If you are not inspired then it will show in your finished products. When I owned my own bakery, my brother used to say he could taste the love. I believe that’s true — when you put a bit of yourself into each loaf or slice, it shows.
2) Use the best ingredients possible. It is possible to use inferior ingredients and, with proper technique, create a passable product. But why? Remember, heart and soul goes into each item so you should use the best items available.
3) Share your passion. The real joy comes in sharing not only your finished products but also your love of baking. That’s why this website exists. Be inspired! Bake! Share!